USA Today: Taking Search to the Next Level

The Next Search

The Next Search

The ways in which we seek out knowledge have undergone some interesting twists as of late with the explosive growth of mobile phones and other untethered devices for accessing data. I recently had the pleasure of chatting with USA Today‘s Jefferson Graham who sought to explore the premise of Q&A services like ChaCha when it comes to meeting the needs of today’s information seeker.

This new breed of searcher is much more time-constrained, location focused, distracted and is far more likely to be in the midst of formulating a split-second decision. Q&A services aim to address the needs of this complex consumer, and Jefferson Graham takes a look at how well they are doing and what potential lies ahead. You can read Jefferson’s full commentary of our talk here.

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