My Recent News & Blog

Marketing Gone Mobile

Marketing Gone Mobile

Mobile marketing leaders gathered November 17th, 2010 for the Mobile Marketing Association (MMA) LA Forum in Beverly Hills to hear from the leading industry voices on where the industry is now, and what’s next. As the CEO and founder ChaCha (text 242-242) the “mobile answers” market leader and top five mobile publisher per Nielsen, I was called upon to share best practices and lessons learned during the course of developing the leading source of answers that mobile users crave while on the go. A packed house of industry innovators and leaders heard my road stories firsthand on how attacking search for mobile requires a transition in mindset that shifts the focus from sometimes-relevant search results to definitive answers.

 

  • Facebook
  • Twitter
  • email
  • Print