Even though Google’s mobile search has been available to students on their phones for about half a decade, it has been only recently that some educators are becoming concerned about the implications of “instant information” so easily available “on the go”, especially during test time! This scrambling around by faculty and administrators was triggered, not by ubiquitous Google but instead by the explosive adoption of ChaCha by the “under 25” age group.

While ChaCha performs as a dramatically better search (answers) capability on mobile phones, perhaps educators and others might take a broader and more progressive view of the implications of this easy way to get answers on the go. This new technology might be the underpinnings of better education for the actual future for which these students must prepare.

Albert Einstein claimed never to memorize anything which could be looked up in less than two minutes. I think he was onto something. Why do I need to remember what time the Colts play this week or what time my favorite museum opens on Saturday? What’s the point of rote memorization and “carrying” around a bunch of random pieces of information? As the story goes, one of Einstein’s colleagues asked him for his telephone number. Einstein reached for a telephone directory and looked it up. “You don’t remember your own number?” the man asked, startled. “No,” Einstein answered. “Why should I memorize something I can so easily get from a book?”

Considering that many people seem to no longer know their friends’ (or even spouse’s) phone numbers because they’ve relegated that knowledge to a speed-dial button on their mobile phone, it appears our species is already moving down the path of what I’ve been calling “cerebral augmentation.” Why keep a piece of data in your head, when you can store it in an easily accessible (electronic) scratch pad nearby?

I began musing on this topic and realized that today’s approach to education is far different than when I went to school in the 1980s. Today’s students are learning in a new era of technology, where old school research through micro-fiche archives has been replaced by at-your-fingertips, lightning speed Internet surfing, albeit with sometimes mixed credibility of the information discovered. In any event, as an educator myself (adjunct faculty at Purdue University and Indiana University, as well as occasional lecturer at MIT), I personally prefer a world where students turn their focus away from rote memorization of mere data and instead focus on what the data means. In life this seems much more useful.

Doesn’t it behoove students to begin focusing on analysis, insight and resourcefulness? So, instead of memorizing when Columbus sailed the ocean blue, doesn’t it make sense to understand the economic and social factors influencing why he left Spain in the first place?

As I have led many companies, the most valuable contributors are usually the ones who can do some seriously proficient and deep problem-solving, as opposed to those who can simply recite random facts. Frankly, it astounds me that some people are able to accumulate interesting data for a presentation, but their conclusions are flawed. It causes me to wonder about our education system. Given all the recent work that demonstrates that test scores and grades are not particularly well-correlated with success in life, including work, I think it makes sense to understand which skills deserve more focus in schools.

I would steer toward analysis, problem-solving, deriving conclusions, considering possibilities that are not at first evident, etc. And, to the extent that technology can help us with these “higher” skills, it means that students ought to have access to technology in the classroom, especially if it is ubiquitously available to them in the world anyway! Mobile technology is particularly important because it gives people access to information on the fly. Some academics and professors might not agree with this concept, and some have suggested that texting in the classroom is simply a way for students to cheat. I strongly disagree. That’s the lazy conclusion … to serve students well is to show them how to utilize the tools commonly available to them (e.g. their mobile phone) to use their brains to transform easily-accessible data and information into truly compelling knowledge and understanding.

And if it helps students know that they can learn and be more knowledgeable in any moment of their choosing, even better! Like calculators on the SAT, it’s not about cheating – it enables students to think strategically about problem solving instead of focusing on the mechanics of addition and subtraction.

Try experimental 1-800-224-2242 from your mobile phone.

Let me know if you agree with the title above…

PS: Note that I’m still getting the hang of this blogging thing.  Hopefully, more posts soon!

I can now officially say that I am no longer a blog virgin. Welcome to my first post! However, I’m told that if I’m not willing to blog once or twice a week, I might as well not start. So, here goes with an early 2008 New Year’s resolution—blog!! I have to admit that I feel as though I’m talking to myself, but I guess that’s never stopped me before… ;-)

So here goes. This one will be short and sweet.

My last two decades as an entrepreneur and inventor have been exhilarating, to say the least. I got my start in my early 20’s by creating scalable voicemail that took hold around the world to become the predominant version being used globally today. That background helped me open a few doors in other change-the-world endeavors such as Gracenote (CDDB). http://www.gracenote.com

My primary focus these days is ChaCha, a search engine I thought of nearly 20 years ago—during those voicemail days. I needed some information for two speeches at separate conferences in London and Hong Kong on “The Future of Voicemail.”

I started my speeches by walking up and down the stage talking to myself. The people in the audience probably thought I’d lost my mind. After several long seconds of this, I would reveal that I was talking to the concealed mobile phone in my ear (obviously sci fi in the days of “brick” cell phones). This imaginary phone had an embedded speech recognition agent in the network that was doing a credible job of representing the century-old switchboard operator who would know not only the new restaurant in town but what people were saying about the best thing to order on the menu or which waitress to avoid.

In addition—in this pre-Web era—this “agent” operator had access to the entire Library of Congress and could give me any tidbit of information that I might need. It was a grand dream at the time that dazzled my audiences, but, sadly, the enabling elements were not in place to build a real product. So, I spent the next years building the best voicemail platform on the planet.

About ten years later, by coincidence, I found myself at a dinner event seated next to Kurt Vonnegut. I pitched that same idea about “Library of Congress in your ear” to him. To my surprise, he hated the idea. I wasn’t sure if he was kidding me. “How could you NOT want such a capability?” I asked. He proceeded to tell me how he preferred to wander over to the neighborhood library, settle deeply down into his chair, and look furtively over his glasses to watch the young (female) library helper reaching for the top shelf to replace a book–so he could look up her skirt. Vintage Vonnegut. Further probing revealed that, for him, it was all about “the experience”!

Luddites notwithstanding, about two years ago, I felt like the stars had aligned: When I couldn’t find the information I needed from Google and Yahoo for a speech I was giving to the President’s Council of the National Academies, I called a couple of friends (VC’s and CTO’s), who quickly referred me to specific sites on the Web that fulfilled my research needs. I realized how valuable a service like that could be. The light bulb went off—we had the Web, there was excellent connectivity between human experts, and the technology platform was affordable. So I felt it was time to call my fellow entrepreneur friend, Brad. And ChaCha was born. (Visit Brad’s blog — http://blog.bradbostic.com )

ChaCha is the first search engine to use human brainpower to provide the most relevant results in real time. There’s plenty on that topic at www.chacha.com/info/press.

In a future blog, I think I’ll talk a bit about why disruptively attacking a mature (past peak?) industry in downdraft conditions (e.g. book publishing, music, newspapers, movies, etc…) is similar to piloting a helicopter that has lost engine power!